Behind Backlash: Helder Pimentel
Behind Backlash is a small series of posts dedicated to giving a little more insight into the people that make Backlash what it is.
Meet: Helder Pimentel, Backlash Founder // Brewer
Helder is 28 years old, and was born and raised in Taunton, MA (read: the ghetto). He’s the youngest of 2 children; his older sister Dina helped out immensely in the beginning stages of Backlash (and she’s kind of a big deal on the internets herself). Where does the super common name of “Helder” come from, you ask? Well, his parents are both Portuguese immigrants who came to this country ~30 years ago, not even being able to speak a lick of English. Before we talk about beer, here are some fun facts for your enjoyment:
1. Dina actually first suggested the use of brass knuckles as our logo
2. He’s the only person in his family to be born in this country… in fact, he didn’t speak English until he was 5 years old
3. Helder studied finance at Boston University
4. He once saved Maggie’s life via Heimlicht…. watch out for chicken quesadillas, people. They’re dangerous.
5. His initial passion in brewing grew from his father making wine at home
6. He once took a life-altering digger on Mass Ave…. on a Razor scooter. This happened in August 2012. #yolo
7. Pre-Backlash, he was fired from his last two jobs. We see it as the best thing that could have ever happened to him. #silverlininglikeamotherfucker
His family is just stupid important to him (have you picked up on that yet?). As a matter of fact, if you’ve ever seen his right arm you’ve probably noticed his giant shoulder piece. Nearly everything in that tattoo is family inspired.
Anyway, back to that beer thing — he got his start as a homebrewer 7 years ago, brewing in the kitchen of a tiny Allston apartment. After a long while of making semi-shitty beer, he started to dial in his techniques and refine some recipes. Sharing them with friends and family and having them actually enjoy it got him thinking — could he do this on a larger scale and share his recipes with more people?
Turns out, yes.
A few years and a contract brewing agreement later, here we are. He’s put his blood, sweat, and tears into these brews, and he hopes you enjoy every single one of them.
Note from the brewer: “… but seriously, I actually cry blood-sweat. I’m having this looked into. Don’t tell anyone.”